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New Friskies® Feline Favorites™ Features Real Carnation® Milk

Many cat owners would like to indulge their feline friends with the flavor of milk, a taste cats love. But, because of their sensitive digestive systems, that has not been possible . . . until now. Thanks to Friskies, cat owners can give their cats the taste of milk without worry with the latest innovation from the leading cat food brandi. New Friskies Feline Favorites is the first dry cat food to give adult cats the flavors they crave, including the delicious taste of real Carnation milk, and the nutrition they need. Friskies Feline Favorites is a complete and balanced meal that is safe and enjoyable to feed every day. The product is lactose-free. And, it's formulated to be safe and gentle for cats' digestive systems.

"Friskies consumers love their cats like their children which means they want to make sure they are not only getting the proper nutrition but also that they enjoy eating their food," said Matt Ronken, Friskies Brand Director. "We are excited to be able to provide cats with a new dry food that is both nutritious and delicious, at the same time it adds even more variety to their mealtime."

Consistent with all Friskies products, new Friskies Feline Favorites provides 100 percent complete and balanced nutrition for adult cats to help meet all of their nutritional requirements. The new formula provides a complete and balanced meal with flavors including chicken, seafood, liver and real Carnation milk. And, Friskies Feline Favorites delivers on the Friskies promise to keep mealtime fun by adding more variety with an assortment of flavors cats crave, as well as fun shapes and textures.

Friskies® Feline Favorites® will be in full national distribution in grocery, pet specialty, mass merchandise and club store channels in early spring 2005. The new product is available in 16.2 ounce, 3.15 pound, 6.3 pound and 18 pound package sizes.

"Friskies is committed to help give cats more out of life by providing the variety, taste and nutrition they need to be happy and healthy," said Ronken. "With new Friskies Feline Favorites, we are offering cats a dry food that delivers high quality nutrition with a taste they'll love which will keep them coming back for more!"

Friskies Feline Favorites is being supported by an aggressive marketing campaign that includes: television and print advertising; public relations; consumer promotions; cross-product promotions; FSIs; and free sample handouts at the Friskies For More 18-city experiential tour.

About Friskies

Friskies brand cat food offers a complete line of great-tasting and 100% complete and balanced nutritional foods that deliver more choices than any other cat food brand, including over 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina PetCare Company promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare Company is located at Checkerboard Square in St. Louis, Missouri. The company is part of Swiss-based Nestlé S.A. – the world's largest food company.

For more information about Friskies brand cat food, log onto www.friskies.com.

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